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The Best Landing Page Builder 2023

Updated: Dec 13, 2023

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What is a Landing Page?

A landing page is a webpage that a user is directed to after clicking on a link. Its primary purpose is to convert visitors into leads. These leads can turn into customers by getting them to take a specific action, such as filling out a form or making a purchase. Landing pages are often designed with a specific goal in mind, such as to collect contact information or to promote a special offer. They typically feature a clear and concise message and a strong call-to-action that encourages the visitor to take the desired action. Landing pages often include elements such as images, videos, and reviews to help increase the chances of conversion.

The design and layout of a landing page are also critical to its success. The page should be easy to navigate and visually appealing. A clean and uncluttered design is usually what is desired. It should also be optimized for both desktop and mobile devices, as an increasing number of users are accessing the internet via their smartphones and tablets. The overall goal of a landing page is to provide a positive user experience and make it easy for visitors to take the desired action. It also helps to increase conversions and lead generation by focusing on specific goals and driving a clear call-to-action.

What Should a Landing Page Builder Include?

A good landing page builder should include a user-friendly, drag-and-drop editor. This allows you to add and arrange elements like text, images, forms and more to a page with ease. It should also offer a variety of templates and layouts that are optimized for conversion. This variety will help you quickly create a professional-looking landing page. Templates should be customizable to suit your specific needs and goals.

Another important feature of a landing page builder is the ability to test different versions of your landing page. This allows you to test different elements, such as headlines or call-to-actions. Finding which combination results in the highest conversion rate is important. Additionally, the landing page builder should also track and report on key metrics. Metrics like visitor counts bounce rates will allow you to monitor your progress. Knowing what is performing well and what isn't will help you make data-driven decisions about how to optimize your landing pages for better results.

Additionally, the landing page builder should be optimized for mobile devices. More and more customers are viewing sites on tablets and cell phones every year. You also need to support search engine optimization (SEO) features to help you improve your pages' visibility in search engines. A builder should also easily integrate with other tools. Such as CRMs to automate your workflow and streamline your marketing efforts. Furthermore, it should provide customization options such as CSS, HTML, custom scripts and embeds. This will allow you to fine-tune the look and feel of your landing pages. Lastly, it should have form and lead generation feature to easily create forms and manage leads generated.

Wix: User Friendly and Highly Customizable

Wix Look stunning online

Wix is a website building platform that allows users to create professional-looking websites without coding or design skills. It offers customizable templates, drag-and-drop tools and an intuitive editor. Users can easily create visually appealing websites with a wide range of designs catering to different industries. Templates can be easily customized to match the user's brand and style. E-commerce functionality and various apps and integrations can be added to the website as well. This user-friendly builder can help craft your ideal landing page.

Wix provides hosting, domain and email services all in one place/ This makes it easy for users to manage and grow their online presence. They also provide an analytics tool. This tool tracks website performance, visitor behavior and provides insights to improve the website. In addition, Wix offers various tools like contact form, appointment scheduling, and newsletter integration. They also provide SEO optimization features to help improve the visibility of the website and reach more audience. Wix also has a 24/7 customer support to assist users with any issues or queries. Overall, it offers an easy-to-use, comprehensive and cost-effective solution for website creation and design.

  • Drag-and-drop website editor

  • Customizable templates

  • App integrations

  • SEO and mobile optimization

  • Free hosting

  • E-commerce capability

  • 24/7 support

  • Google Analytics integration

  • Customizable design elements

Wix offers several pricing options for its users, including a free plan and paid plans. Their free plan allows users to create a website using their editor, access to a limited set of templates and Wix branding for the site. Their 'Combo' plan is the cheapest option at $16/mo, giving you 2 GB of storage, a custom domain, no ads and more. 'Unlimited' is $22/mo and gives you more benefits than Combo, including more storage, site boosters, analytic apps and more. The 'Pro' version is $27/mo and greatly increases all of the previous benefits, while also providing professional logos, event calendar and more. Finally, the VIP option is $45/mo and gives you the highest care. 100 GB of storage, 5 hours of video streaming and priority customer care.

If you're looking to accept online payments, you'll need to go for a business plan. Starting at $27/mo and going up to 59$, these plans allow you to charge customers and include more business-specific features. The 'Business Basic' package is the cheapest options sat $27/mo and offers 50GB of storage, 25 lead-capture forms and more. Their 'Business Unlimited' plan increases storage, streaming hours and more for $32/mo. The 'Business VIP' option is the final package offered by Wix, and charge $59/mo for unlimited storage, streaming, priority customer care and more.

Instapage: Powerful and Instant Pages


Instapage is a leading landing page builder built for creating and optimizing for businesses. It offers a wide range of features and tools that allow users to easily design and customize professional-looking pages that are tailored to their specific needs and goals. With a drag-and-drop page builder, users can quickly create custom pages. You don't even need any coding or design experience! The platform also offers a library of pre-designed templates. These can be easily customized to match the look and feel of your brand.

Additionally, Instapage provides design features such as dynamic text replacement, form building and AMP support that allow businesses to create high converting pages in no time. Users can also personalize their pages with images and videos to create a captivating user experience. The platform also includes tools that track user behavior. Users can use this to identify areas of improvement and optimize their pages.

  • Drag-and-drop page builder: Allows for easy creation of custom pages without coding experience.

  • Advanced design features: Dynamic text replacement, form building and AMP support to optimize the landing page design and increase conversions

  • A/B testing: Test different versions of landing page to determine which one is more effective

  • Integration: Connect and manage all marketing efforts in one place through integration with platforms like Google Analytics, Mailchimp and Salesforce.

  • Detailed analytics: Track the performance of landing pages and make data-driven decisions based on the provided insights.

Instapage has one primary pricing plan, titled 'Build'. This plan comes with a 14-day trial and is priced at $299/mo or $199 for an annual plan. The Build plan gives no conversion limits, unlimited domains, A/B testing and more. Instapage also offers two specialized plans titled 'Convert' and 'Ignite'. Convert comes with a demo before purchasing, but for more information on both these plans you must contact Instapage directly. While definitely pricy you will find it is hard to find a software stronger.

Site123: Free and Fast Site Building

Site 123

Site123 is a website building platform that is designed to be easy to use for people with little to no experience in website development. It offers a wide range of templates and design option. Their customization options help users create a website that is tailored to their preferences. They do this with an intuitive drag-and-drop interface. It's easy for users to add and arrange elements on their website. Additionally, Site123 offers a variety of features, such as e-commerce integration and SEO optimization, to help users create a functional and effective website. The platform also provides 24/7 customer support to help users with any issues or questions.

One of the key advantages of Site123 is its speed and ease of use. Users can create a website in minutes, without any coding or design skills. Site123 offers a wide range of templates and design options. These are easily tailored to a specific industry or niche. Moreover, Site123 provides various functionalities such as contact forms, Google Maps integration, and online appointment scheduling. It's never been easier making a powerful website, suited to your needs. Overall Site123 is a great choice for businesses, individuals, and organizations looking for an easy-to-use website builder.

  • Intuitive Drag-and-Drop Interface: Easy-to-use interface that allows users to design and customize their website

  • Variety of Templates: Wide range of templates and design options, tailored to different industries or niches

  • Optimization: Boost website visibility and performance, using e-commerce integration and SEO optimization

  • 24/7 Customer Support: Round the clock customer support to assist users

  • Functionalities: A variety of functionalities like Contact forms, Google Maps integration and appointment scheduling.

Site123 is one of the most affordable tools out there. With only two plans, they offer a free $0/mo plan that gives you a subdomain, 250 MB storage and bandwidth. You don't even need to put in your credit card information until you're ready to upgrade. Upgrade to the $12.80/mo Premium package for a free domain for a year. Also include in the premium plan is 10 GB storage, 5 GB bandwidth and more.

Unbounce: Tried and True


Unbounce is a landing page builder made for optimizing landing pages. In fact, it's one of the first landing page building softwares. Its features help businesses and marketers improve their online marketing efforts. A key feature of Unbounce is its customizable templates. They are optimized for conversions and are easily customizable to match the look and feel of any brand. The drag-and-drop interface makes it easy to design and customize pages without any coding experience. Additionally, Unbounce includes a variety of integrations with other tools such as Google Analytics, email marketing platforms and more.

Unbounce also includes powerful A/B testing and lead generation tools. This allows you to make data-driven decisions on what changes to make to your pages to improve conversion rates. The A/B testing feature allows you to test different variations of your pages to see which one performs best. You can then make changes to your page accordingly to optimize your site. Their form building feature will enable you to quickly and easily create forms optimized for conversions. This will help collect leads from your landing pages. In summary, Unbounce provides a comprehensive solution for creating and optimizing landing pages. It offers a variety of features that make it easy to design, publish, and test landing pages to improve online marketing efforts.

  • Optimized Templates: Customizable templates optimized for conversions

  • Drag-and-drop Interface: For easy design and customization

  • Integration: Connect tools like Google Analytics and email marketing platforms

  • Analytics: A/B testing and lead generation features for optimizing landing pages

Unbounce offers a free 14 day trial before paying for one of four plans. The 'Launch' plan is priced at $90/mo for 500 conversions, up to 20,000 visitors and unlimited landing pages. 'Optimize' is priced at $135/mo for 5 domains, double the conversions and 30,000 visitors. 'Accelerate' is a $225/mo cost for 10 domains, 2,500 conversions and 50,000 visitors. Finally, their Concierge plan starts at $575/mo and on top of even more conversions, visitors and domains you also have a dedicated team to help and support your business. Opt for a yearly payment plan for 10% any of the plans.

Squarespace: Plenty of Personalization Options


Squarespace is a website building and hosting platform that allows users to easily create professional-looking websites and landing pages with minimal experience. Squarespace can create pages to promote a specific product or service, or to capture leads with forms and email signups. They offer features such as built-in analytics, mobile optimization, and the ability to integrate with third-party tools. The platform provides powerful e-commerce capabilities, so you can easily create an online store to sell product from your landing page. Squarespace is known for its user-friendly interface. This is largely due to its built-in features such as analytics and SEO optimization.

These functionalities make Squarespace an attractive option for small businesses. It opens doors for individuals looking for a comprehensive and easy-to-use solution for building and maintaining their online presence. They offer integrations with services such as email marketing, social media, shipping and more. These integrations are useful for managing e-commerce, building a subscriber base, promoting businesses or simple analytics. This makes Squarespace a versatile platform for your online presence.

When you create a landing page or website with Squarespace, you don't need to worry about finding a hosting service. They provide it as part of their package! Your landing page and files will be stored on Squarespace's servers. The platform will take care of maintain and updating the servers to ensure your site stays up and running. In addition to hosting, they also offer domain services. Transfer an existing domain or create a new one directly with Squarespace. It's a convenient one-stop shop for website creation!

  • Easy Page Building: Drag-and-drop website building with a variety of customizable templates and design tools

  • Built-in features: Such as analytics, SEO optimization and e-commerce functionality to make your website the best it can be

  • Hosting and Domain Services: A one-stop shop for website creation

  • Payment and External Integrations: Accepts various forms of payments and offers integrations with external services such as Google Apps and shipping providers

  • Quality Support: User-friendly interface and customer support, making it accessible to users with limited technical knowledge

Squarespace incentives yearly payment plans, offering up to 30% off it's four payment plans. Without the discount, the 'Personal' plan is $23/mo and provides templates, custom domain and mobile optimized sites. The 'Business' plan provides the same, but with the advanced website analytics and a fully integrated e-commerce system for $33/mo. The 'Basic Commerce' plan at $36/mo provides the same as previous tiers, but has a 0% transaction fee and will provide e-commerce analytics. Finally, the 'Advanced Commerce' adds shipping and discounting options for advanced sellers and is priced to $65/mo. Take advantage of their 14-day free trial!

Which is the Best Landing Page Builder?

When it comes to the best landing page builder, there is no one "best" option for everyone. Different landing page builders may excel in different areas. Ease of use, design customization options or integration with other tools are factors that differ from person to person. Additionally, what works best for one business may not work as well for another. Factors such as budget may limit small businesses from pricier options. Other factors like target audience might benefit from different customization templates.

It's important for businesses to carefully consider their specific needs and evaluate multiple landing page builders before making a decision. Doing so will help ensure that they choose the option that is the best fit for them. Testing out a free trial before committing to a plan is recommended. In the end, the best landing page builder will vary depending on the business requirements.

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